In this chapter, we will be surprised by the results that are being obtained with the search for new materials, more accessible, economic and sustainable, that allow the development of new products and technologies previously unimaginable. The experts will explain some of the most relevant investigations carried out in university centers, such as the use of intelligent materials to 'manufacture' human muscles, the use of forest and marine resources to develop plastics, or the replacement of silicon for organic materials that are the basis of the electronics of the future.