The Context Program of University of València launches a campaign to help men prevent violent behavior and abuse in their relationships. The objective of the #ElijoQuerer #TrieEstimar campaign is to make men who present violent behaviors aware of the importance of initiating a process of change, making visible the spaces where they can get help and learn to interact with their partner in a respectful and positive way. Context is a Program for Research, Training, Intervention and Prevention of Gender Violence through work with the aggressor.